Zee Ent Shares Up Over 3% After It Acquires Stake In Bullet To Launch Micro-Drama App

Zee Ent Shares Up Over 3% After It Acquires Stake In Bullet To Launch Micro-Drama App

Last Updated:June 10, 2025, 10:04 IST

Shares of Zee Ent were in focus on Tuesday, June 10, after the company announced it has entered a strategic partnership with startup Bullet

Zee Share Price

Zee Entertainment Share Price: Shares of Zee Entertainment Enterprises Ltd. were up over 3% on Tuesday, June 10, after the company announced it has entered a strategic partnership with startup Bullet to launch India’s first micro-drama app.

Zee Entertainment will acquire a stake in Bullet, though the value and investment amount remain undisclosed.

Micro dramas are short, creator-driven video stories designed for quick consumption—ideal for younger audiences who prefer mobile-first viewing experiences.

The Bullet app will be integrated within the Zee5 ecosystem to ensure wider audience reach and will feature content in multiple languages to cater to viewers across India.

The stake acquisition aligns with Zee Entertainment’s broader strategy to transform into a leading content and technology powerhouse.

Zee Entertainment recently reported a net profit of Rs 188.4 crore for the fourth quarter, a significant jump from Rs 13.4 crore a year ago.

Revenue for the March quarter rose marginally to Rs 2,184 crore, up from Rs 2,170 crore in the same period of the previous fiscal year.

The company’s earnings before interest, taxes, depreciation, and amortisation (EBITDA) surged 42% to Rs 298 crore, compared to Rs 210 crore in the year-ago quarter.

Additionally, Zee Entertainment’s margin expanded to 13.6% from 9.7% in the same quarter of the previous fiscal.

In Monday’s trade session, shares of Zee Entertainment closed 0.58% higher at Rs 127.32 apiece, with the stock gaining 8.7% over the past month.

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Aparna Deb

Aparna Deb is a Subeditor and writes for the business vertical of News18.com. She has a nose for news that matters. She is inquisitive and curious about things. Among other things, financial markets, economy, a…Read More

Aparna Deb is a Subeditor and writes for the business vertical of News18.com. She has a nose for news that matters. She is inquisitive and curious about things. Among other things, financial markets, economy, a… Read More

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