Last Updated:June 01, 2025, 12:48 IST
In 2025, beauty in India is getting a soul-deep makeover and it’s powered by nature, nurtured by tradition, and sustained by science.
From teenagers battling acne to new parents shopping for their newborns, there’s a collective turn toward products made with natural ingredients
In 2025, Indian consumers are looking back to move forward. There’s a noticeable and growing shift in the country’s beauty and skincare preferences, one that’s rooted in heritage, trust, and a desire for authenticity. From teenagers battling acne to new parents shopping for their newborns, there’s a collective turn toward products made with natural ingredients. But this isn’t just about following a wellness trend, it’s a deeper cultural reawakening.
Nature, Naani-ke-Nuskhe, and New-Age Awareness
“Indian consumers are making a conscious return to their roots when it comes to skincare and beauty,” says Yash Kundlia, Marketing and Digital Head, Oshea Herbals. “There’s a growing preference for natural products that are not just chemical-free, but also enriched with ingredients their naani and daadi used to recommend. This shift goes beyond a wellness trend—it’s a cultural reawakening.”
No longer swayed solely by celebrity endorsements or luxe packaging, today’s beauty buyers are decoding ingredient lists, scanning for the familiar comfort of haldi (turmeric), neem, tulsi, amla, sandalwood, and rose water. These are the same ingredients found in traditional remedies that were once scooped fresh from the kitchen cabinet.
“We’re witnessing a beautiful transition,” continues Kundlia, “where people are embracing nature’s wisdom with science-backed confidence. It’s a return to simplicity, authenticity, and heritage.”
Clean Beauty Begins at Birth
This focus on purity and safety has also found firm ground in parenting choices. Rajesh Vohra, CEO, Chicco India, says, “Today’s parents are more aware than ever, and that’s changing how they choose products for their babies. Consumers are definitely inclined towards natural ingredients but their underlying desire for natural products stems from offering safe products to their babies that are free from harmful chemicals.”
The modern parent is more label-conscious than ever before. While several brands may claim to be natural, many still use potentially harsh chemicals like phenoxyethanol, parabens, SLS, SLES, synthetic dyes, and alcohol—especially unsuitable for a newborn’s delicate skin.
“That’s why it’s so important to always read the label carefully,” Vohra stresses. “The back label tells the real story, not just the front claims.”
At Chicco, this awareness has shaped product innovation. “Our Baby Moments range of baby cosmetics is crafted with effective natural ingredients,” he says. “We’ve made sure to leave out anything that doesn’t belong on your baby’s skin. No phenoxyethanol, no parabens, no SLS or SLES, no alcohol, no dyes—just gentle, dermatologically tested formulas suitable for newborns.”
A Movement, Not a Moment
Whether it’s a hydrating rosewater toner or a newborn body lotion made with almond oil, consumers in India are now choosing products that deliver more than results—they must align with values. Transparency, tradition, and trust are fast becoming the new gold standards in beauty and personal care.
As Kundlia puts it, “The modern Indian buyer is well-informed and mindful—they want products that not only deliver visible results but also resonate with their personal and cultural identity. In this era, natural beauty is more than just a preference—it’s a meaningful reconnection with one’s origins.”
And as Vohra affirms, this clean, honest care is not a fleeting trend but “a stronger, more thoughtful approach to parenting.”
In 2025, beauty in India is getting a soul-deep makeover and it’s powered by nature, nurtured by tradition, and sustained by science.
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
- First Published:
#Indian #Consumers #Choosing #Cosmetic #Products #Natural #Ingredients
