Startup Fundraising: Kuku FM In Talks To Raise $70 Million From Granite Asia Amid UX Scrutiny | Business News

Startup Fundraising: Kuku FM In Talks To Raise $70 Million From Granite Asia Amid UX Scrutiny | Business News

Last Updated:June 19, 2025, 14:14 IST

Kuku FM, a Bengaluru audio platform, is in talks to raise $70M led by Granite Asia, valuing it at $500M. The company faces scrutiny over user acquisition and monetisation.

The deal is expected to value the company at about $500 million, nearly three times its valuation of $177 million in September 2023.

Bengaluru-based audio content platform Kuku FM is in advanced talks to raise about $70 million (about Rs 600 crore) in a fresh funding round led by Singapore-based Granite Asia, according to a Moneycontrol report.

The deal, which comes at a time when the company is under scrutiny over its user acquisition and monetisation strategies, is expected to value the company at about $500 million, nearly three times its valuation of $177 million in September 2023.

According to CNBC-TV18, media reports and consumer rights advocates have flagged Kuku FM, Seekho, and Stage for using “dark patterns” — design techniques in app interfaces that may lead users into unintended purchases or subscriptions.

Granite Asia (formerly Granite Global Ventures) is likely to contribute $50 million, while the remaining $20 million is expected from existing investors, including Fundamentum Partnership and IFC. The round is structured as a primary capital infusion, aimed at expanding Kuku FM’s regional content catalogue, enhancing creator partnerships, and improving platform engagement and retention.

According to CNBC-TV18, complaints include mislabelled Rs 1 or Rs 2 trial offers that automatically convert into paid subscriptions ranging from Rs 149 to Rs 699, often without clear opt-in consent. The Ministry of Consumer Affairs in December 2023 released guidelines targeting such manipulative designs. Users have flagged that Kuku FM used tactics like “confirm shaming”, auto-renewal defaults, and ambiguous cancellation processes – basically stating that the platform operates in  user practices ethically grey areas.

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