From Celeb Style to Closet Staples: How Gen Z Is Using AI to Curate Personal Fashion | Lifestyle News

Last Updated:July 07, 2025, 09:02 IST

Gen Z is turning to AI to remix celebrity looks, personalise everyday style, and make smarter wardrobe choices.

For a generation fluent in scrolling, saving, and screenshotting, the next frontier of fashion is digital and increasingly, AI-assisted. Gen Z and millennials are embracing artificial intelligence not just to follow trends, but to refine their personal style, remix their wardrobes, and make more mindful fashion choices.

Celebrity fashion remains a key influence. From designer campaigns to off-duty looks, high-profile outfits often serve as starting points for everyday inspiration. But for many young people today, it’s less about replication and more about reinterpretation, adapting the vibe of a look into something wearable, practical, and uniquely theirs.

That’s where AI comes in. AI assistants are helping bridge the gap between inspiration and execution. For instance, a simple prompt to Microsoft Copilot like “brunch outfit inspired by Alia Bhatt” or “monochrome airport style, budget under ₹3000″ can generate personalised suggestions that match the occasion, price range, and even what the user already owns.

One of the most interesting shifts AI is enabling is the discovery of personal style. Rather than chasing the next trend cycle, many are feeding in real wardrobe pieces—say, a white shirt, printed pants, or a pair of Kolhapuri sandals and asking Copilot to suggest fresh outfit combinations. A prompt like “ways to style my cotton co-ord set for work and dinner” might surface minimalist, boho, and Indo-western looks that feel fresh without requiring a new purchase.

For those navigating dress codes at work or college, AI also offers practical value. It can help strike the balance between looking polished and staying true to personal style, suggesting outfit variations that meet professional expectations without feeling generic. That could mean styling a blazer with wide-leg trousers one day and pairing it with a cotton sari the next.

These AI-generated remixes are also encouraging people to get more out of what they already own. By offering fresh ways to combine pre-owned pieces, AI tools make it easier to reimagine existing wardrobes for different occasions and moods. And when a new purchase is needed, they can help refine the search—suggesting silhouettes, colours, or styles that work well with what’s already in rotation.

Microsoft Copilot, for instance, can interpret prompts like “5-day packing list for Goa in the monsoon” or “Zendaya-inspired festive look using pieces I already have.” It can yield outfit ideas, smart layering options, and seasonal styling tips aligned with your needs. The tool’s ability to integrate with documents, calendars, and stored images makes it even more intuitive, allowing fashion decisions to be made in the flow of everyday life.

This move toward AI-assisted styling reflects a broader Gen Z mindset—one that prioritises self-expression, digital ease, and conscious choices. Celebrity looks may still spark inspiration, but shoppers want to remix, repurpose, and personalise that inspiration in ways that feel authentic.

The result? Fashion becomes more expressive, more intentional, and more efficient. AI helps decode trends, personalise them, and make them relevant—not just aesthetically, but practically. And as style becomes less about fitting in and more about standing out, AI is helping a new generation own their look, their way.

Swati Chaturvedi

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More

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