Last Updated:June 23, 2025, 10:56 IST
Following the demerger and subsequent price adjustment, shares of Aditya Birla Fashion and Retail had adjusted 65% on May 22.
Aditya Birla Lifestyle Brands’ shares listed on NSE and BSE.
Aditya Birla Lifestyle Brands Listing: Shares of Aditya Birla Lifestyle Brands Ltd made their stock market debut on Monday, listing at Rs 167 apiece on both the BSE and NSE. However, the stock slipped shortly after listing, falling 4.29% to Rs 163.62 on the NSE.
The company was recently demerged from Aditya Birla Fashion and Retail, as part of a strategy to unlock value and focus on growth in niche lifestyle segments.
Following the demerger and subsequent price adjustment, shares of Aditya Birla Fashion and Retail had adjusted 65% on May 22.
Aditya Birla Fashion and Retail shares are up 0.73 per cent intraday to trade at Rs 74.28 apiece, against the previous day close at Rs 73.66 apiece.
Aditya Birla Fashion Demerger Ratio
Shareholders of ABFRL will get shares of ABLBL in the ratio of 1:1. Accordingly, as per the sanctioned Scheme, 1 (one) fully paid-up equity share of ABLBL having face value of Rs. 10 (Rupees Ten) each for every 1 (one) fully paid-up equity share of Rs. 10 (Rupees Ten) each of the Company will be issued and allotted by ABLBL to the equity shareholders of the Company holding equity shares as on the Record Date.
The said equity shares to be allotted by ABLBL are proposed to be listed with BSE Limited and the National Stock Exchange of India Limited.
Aditya Birla Lifestyle Brands’ Portfolio
After the demerger, Aditya Birla Lifestyle Brands Ltd (ABLBL) now houses some of India’s most recognised lifestyle and premium fashion names. Its portfolio includes iconic lifestyle brands such as Louis Philippe, Van Heusen, Peter England, Allen Solly, and Simon Carter. The company also holds exclusive rights for Reebok in India, covering the growing athleisure and sportswear segment. Additionally, it manages Van Heusen’s innerwear category and American Eagle in the youth western wear space, giving ABLBL a stronghold in both classic and modern fashion segments.
Meanwhile, the post-demerger Aditya Birla Fashion and Retail Ltd (ABFRL) retains a diverse mix of mass-market, premium, and luxury offerings. In the mass and value category, it operates brands like Pantaloons and StyleUp. ABFRL also manages a strong ethnic wear portfolio, including designer-led labels such as Sabyasachi, Shantnu and Nikhil, Tarun Tahiliani, House of Masaba, and premium ethnic names like TASVA, TCNS Brands, and Jaypore. In luxury retail, ABFRL brings global high-end experiences to India through Galeries Lafayette and Christian Louboutin, along with super-premium formats like The Collective and mono-brand stores.
The company is also active in the digital-first space with large-size brands like Bewakoof, The Indian Garage Co, and Wrogn, as well as mid-size labels like Urbano, Veirdo, Nobero, and Juneberry.
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More
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