Last Updated:June 27, 2025, 07:48 IST
During online UPI payments, many Blinkit users reportedly see the merchant name listed as Grofers; Know why
Blinkit was earlier known as Grofers. (Photo Credit: X)
In today’s fast-paced world, quick grocery delivery apps like Blinkit have become a part of everyday life. Whether you’re craving late-night snacks or need kitchen essentials delivered in minutes, Blinkit offers unmatched speed and convenience.
But while paying for your order online, you may have noticed something odd—Google Pay sometimes shows the payment being made to Grofers. Don’t worry, it’s not a mistake or a scam. Here’s why that happens and what it means.
Why Does Google Pay Show ‘Grofers?’
During online UPI payments, many Blinkit users reportedly see the merchant name listed as Grofers instead of Blinkit. This confusion often surprises new users who wonder if they have accidentally paid the wrong business. In reality, the reason is much simpler—and entirely legit.
From Grofers to Blinkit: The Rebranding
Blinkit was formerly known as Grofers, a name many long-time users might remember. The company started in 2013, focusing on scheduled grocery deliveries.
But as the quick-commerce trend grew, Grofers rebranded itself to Blinkit in December 2021 to better reflect its focus on ultra-fast delivery, sometimes in under 10 minutes. The transformation was more than just a name change.
Blinkit repositioned itself in the market and leaned into technology and logistics to reduce delivery times drastically.
Zomato Acquires Blinkit in 2022
In 2022, food delivery giant Zomato acquired Blinkit in an all-stock deal worth $568 million, as per reports. With this move, Blinkit became a Zomato subsidiary and helped Zomato enter the fast-growing instant grocery delivery market.
Despite the new ownership and branding, many internal systems, including UPI handles, reportedly still show the old business name.
So why does Google Pay still show ‘Grofers?’
The answer lies in how UPI (Unified Payments Interface) handles merchant information. UPI IDs and handles are tied to the legal name of the business entity, not necessarily the consumer-facing brand.
Since Grofers was the original registered business, some backend payment systems, including Google Pay, still reflect that older name.
Changing the legal UPI details is a slower process and doesn’t always match rebranding timelines. So, when you see Grofers while paying for your Blinkit order, there’s no need to panic; it’s just a reflection of the company’s earlier identity.
So next time you order from Blinkit and see Grofers on your GPay screen, don’t panic—it’s simply a case of the old name, new brand and same company. Your money is going to the right place.
A team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, we cover al…Read More
A team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, we cover al… Read More
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