Ría Safford went from messy to organizing for Chrissy Teigen

Despite considering herself a naturally messy person, “RíOrganize” founder Ría Safford was able to turn a side-hustle of helping friends organize their living spaces into a seven-figure luxury home organizing business.

Safford spoke to Fox News Digital this week about how her frustration with her own messy lifestyle inspired her to get creative with organizing and grow a flourishing business from that.

“I couldn’t keep living the way that I live life, which is totally messy, things all over the place, no systems,” she said. “And so I was able to figure out systems that worked for myself, and it was at that moment that I knew that I could help other people.”

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Currently, Safford’s RíOrganize employs professional lifestyle experts to help people find creative and tasteful ways of organizing their spaces. The business helps people reorganize everything from their kitchen pantries to their bedrooms, to even their entire homes. It also provides moving services for clients.

“For our bread-and-butter home services, it’s typically a whole home – like overhaul of organizing – so helping people edit their inventory, coming up with new storage solutions, and product sourcing, and installing to make the most sense for their life,” she said.

Safford added that her teams focus on observing clients’ habits, to find out “what would make the biggest impact for them to live a routine-ready, stress-free streamlined life.”

She also described the moving services her company offers, noting she added them to RíOrganize during the COVID-19 pandemic. 

“We do packing assistance, moving coordination, and then unpacking and whole home organization. That’s all within ‘relocation,’” she said.

RíOrganize founder Ría Safford organizing a bathroom for one of her clients.

When asked where she got the idea for her business, the business owner noted the surprising fact that she is “not your typical organizer.”

“I’m a naturally messy person and I had a daughter at 24 and when I started having kids, there was just chaos,” she said, adding that helped her figure out systems that worked for her and then find ways to help out others.

As to the exact spark behind the RíOrganize idea, Safford pointed to an old idea from college, saying she first dreamed it up in a marketing class.

She added that once she had her daughter, she “realized very quickly the corporate life wasn’t for me” and decided to lean into the business.

“What started as a side hustle to, you know, help cover mortgage and be home more, turned into a seven-figure business,” Safford said.

RíOrganize serves clients in the Los Angeles and Orange County area in California, and has most recently established a team in the Dallas area. It has been featured in People, US Weekly, Better Homes & Gardens, and its famous clients include model Chrissy Teigen.

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Safford’s work includes helping people organize their pantries and other areas of their homes.

Elizabeth Heckman is a writer for Fox News Digital.

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