Aditya Birla Fashion Share Price Crashes 65%, Why Is The Stock Falling After Demerger?

Aditya Birla Fashion Share Price Crashes 65%, Why Is The Stock Falling After Demerger?

Last Updated:May 22, 2025, 12:51 IST

Aditya Birla Fashion Demerger: Shareholders of ABFRL will get shares of ABLBL in the ratio of 1:1.

Aditya Birla Fashion Demerger: The new entity Aditya Birla Lifestyle Brands Ltd. now holds some of India’s best-known brands in its kitty.

Aditya Birla Fashion (ABFRL) Demerger: Aditya Birla Fashion And Retail has demerged into two listed entities, aimed at stronger growth trajectories in their niche markets. Aditya Birla Lifestyle Brands Limited (ABLBL) is spinning off from Aditya Birla Fashion and Retail (ABFRL) to cater to different customers.

Aditya Birla Fashion Share Price

Due to the price adjustment post demerger, shares of Aditya Birla Fashion and Retail fell 65 per cent on Wednesday, May 22. The share was trading at Rs 93.90 apiece at the time of writing this report.

Aditya Birla Fashion Demerger Ratio

Shareholders of ABFRL will get shares of ABLBL in the ratio of 1:1. Accordingly, as per the sanctioned Scheme, 1 (one) fully paid-up equity share of ABLBL having face value of Rs. 10 (Rupees Ten) each for every 1 (one) fully paid-up equity share of Rs. 10 (Rupees Ten) each of the Company will be issued and allotted by ABLBL to the equity shareholders of the Company holding equity shares as on the Record Date.

The said equity shares to be allotted by ABLBL are proposed to be listed with BSE Limited and the National Stock Exchange of India Limited.

ABLBL’s portfolio of brands

The new entity Aditya Birla Lifestyle Brands Ltd. now holds some of India’s best-known brands in its kitty.

Lifestyle brands – Louis Philippe, Van Heusen, Peter England, Allen Solly, Simon Carter

Sportswear – Reebok

Van Heusen innerwear

Youth western wear – American Eagle

ABFRL’s portfolio of brands

The post-demerger entity ABFRL covers a wide selection of options, ranging all the way from mass appeal and digital-first brands to luxury offerings and designer couture.

Masstige & Value Retail

Masstige fashion – Pantaloons

Value fashion – StyleUp

Ethnic Brands

Designer led brands – Sabyasachi, Shantnu and Nikhil, House of Masaba, Tarun Tahiliani

Premium wear brands – TASVA, TCNS Brands, Jaypore

Luxury Retail

Luxury – Galeries Lafayette, Christian Louboutin

Super premium – The Collective & Mono Brands

Digital First Brands

Large size brands – Bewakoof, The Indian Garage Co, Wrogn

Mid-size brands – Urbano, Veirdo, Nobero, Juneberry

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