IPL: British Distiller Diageo Eyes Stake Sale In RCB Franchise At $2 Billion Valuation

IPL: British Distiller Diageo Eyes Stake Sale In RCB Franchise At $2 Billion Valuation

Last Updated:June 10, 2025, 15:10 IST

Initially, RCB was bought by Vijay Mallya’s company, United Spirits, for $111.6 million, making it one of the costliest teams at the time.

Fans were celebrating RCB’s maiden IPL win. (Photo Credits: Instagram)

IPL: The owner of Royal Challengers Bengaluru (RCB), Diageo Plc, is eyeing offloading its stake from the IPL team, according to a report by Bloomberg News. The British distiller has held the ownership of RCB through its Indian arm, United Spirits Limited.

The Bloomberg News reported that Diageo Plc may seek a valuation up to $2 billion for the IPL franchise. It may be considered a part or all of the club. The stake sale comes when India’s health ministry is pushing to ban of tobacco and alcohol brands in the IPL and stop the indirect promotion of other unhealthy goods by sports personalities.

RCB has won the IPL trophy for the first time in its 18-year history. The long-awaited victory shot up the brand value of the IPL franchise, making it one of the most sought-after assets in sports. Virat Kohli, one of the popular Indian athlete with a massive social media following, has been associated with the franchise since the beginning. He is one of the reasons attributed to the mass popularity of the franchise.

Initially, RCB was bought by Vijay Mallya’s company, United Spirits, for $111.6 million, making it one of the costliest teams at the time. After failure of Kingfisher Airlines when Vijay Mallya couldn’t pay the debt to lenders, the franchise came into the hands of the British Distillers Diageo Plc after it acquired the stakes in United Spirits.

On the other hand, Vijay Mallya appeared on the podcast of a popular Youtuber Raj Shamani, where he spoke on his failure to take off Kingfisher Airline, his being called ‘Chor’, the bureaucratic hurdles in India to run a business, his conditions to come India and so on.

The Company, however, said that aforesaid media reports are

speculative in nature and it is not pursuing any such discussions.

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News business IPL: British Distiller Diageo Eyes Stake Sale In RCB Franchise At $2 Billion Valuation

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