Last Updated:May 30, 2025, 16:42 IST
More than 60 per cent of people, especially in Delhi and Ahmedabad, consider choosing foods that have high nutritional content, reveals a study.
The study shows how Indians are now choosing foods that are better for their health and have higher nutritional value. (AI Generated Image)
A recent global study commissioned by Wonderful Pistachios, in collaboration with the research consultancy Material, has found that 83 per cent of Indian consumers read nutrition labels before buying snacks. The study observed that Millennials and Gen X are inclining towards conscious eating.
More than 60 percent of people, especially in Delhi and Ahmedabad, consider choosing foods that have high nutritional content, reveals a study.
The study, which surveyed 2,415 consumers across six cities, is a part of a global survey covering over 12,400 respondents across 10 countries. It also discovered that 58 per cent of urban Indian consumers choose snacks based on nutrition rather than taste, which is higher than the global average of 52 per cent.
The research also showed a rising preference for healthy, protein-rich, and plant-based diets. According to the study, 86 per cent of people are looking for foods high in protein, and 69 per cent of them think plant-based proteins are just as effective as those from meat, which is far higher than the global average of 55 per cent.
The study further revealed that one of the primary factors influencing these decisions is the desire for natural, heart-healthy snacks that provide energy and protein instead of just satisfying cravings. Particularly, nuts have been increasingly popular, as 86 per cent of Indians have bought them in the last six months, as compared to 79 per cent globally.
This shows that Indians are now choosing foods that are better for their health and have higher nutritional value. “It’s inspiring to see how Indian consumers are making smarter choices and placing a high value on nutrition, particularly protein-rich and natural foods,” stated Shail Pancholi, spokesperson for California Pistachios in India.
He further said, “This shift underscores the role foods like California pistachios can play in supporting healthier lifestyles through simple, wholesome snacking options.”
- Location :
Delhi, India, India
- First Published:
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